In today’s competitive business environment, many small businesses are turning to email to market their products and services.
This blog post will cover everything you need to know about email marketing for small businesses.
We’ll start by examining five key benefits of email marketing, followed by some dos and don’ts for getting started.
Then, we’ll take a look at how to create an email marketing strategy and how to measure the success of your email campaigns.
This blog post is a comprehensive overview that will provide you with everything you need to get started with email marketing for your small business.
what is the best and the cheapest setup to send 5,000 emails per day as a start-up business?
Almost every week I open my inbox and I see emails from different start-up business owners asking me what is the best email marketing set up to start with as a start-up business in this blog post. I will answer this question and tell you how to send 5,000 emails what is the best option and what is the best setup is stay tuned and follow up with me hey everyone I'm Aaradhy from A-educate Life, I'm very glad to be with you in this new blog post. So let's not waste time and go directly to our point what is the best setup to
Send 5,000 emails as a start-up business?
maybe you're asking why 5,000 emails?
Simply as a start-up business, you don't have subscribers yet so when you start you will start collecting emails you will start collecting subscribers in your website using your opt-in forms so you will need some time like two-three maybe four months to collect and build your email list so how many emails you will be sending us a regular campaign to your subscribers? the newsletter will not be more than 500 to 1000 emails per day as an average and
The second type of email you will send is transactional email so if someone signs up to your website you will send him a welcome notification if someone resets his password you send him a reset password link if someone bought something you will send him maybe a report or anything so these are transactional emails and let's say you will send around 1000 emails per day
Now we still have around 2000 emails or more for cold emails to get new customers you will send bulk cold emails trying to get new customers for your business so on average we're saying we send around four to five maybe to six as a maximum of 10,000 emails per day as a start-up business let's take the average we'll start with 5,000 emails per day so
What is the best setup to send these emails?
what is the cheapest setup as a start-up business?
Because usually start-up businesses or maybe start up freelancers don't have that budget to subscribe to different email marketing companies and afford too much money so I will give you in brief in minutes my best and the cheapest set up to start within your business let's split the campaign's we have transactional emails we have cold emails and we have email marketing campaigns or newsletter campaigns okay?
So how do send these emails?
I will not now bother your head and talk too much and give you a lot of examples and scenarios I want you to get the main point directly without wasting your time so we need to send transactional emails what is the cheapest way to send transactional emails?
I will tell you directly go with Amazon SES because Amazon SES allows you to send up to 100,000 emails for only $10 and can be integrated easily with any WordPress website or any website directly using a plug-in or so on so go and subscribe to Amazon SES simple email service
Now you may tell me I get a denial from Amazon SES is there any alternative? yes! You can go with Sendgrid, you can go the spark post we can go with a postmark or any transactional email service like maybe also email gone murderer we have a lot of services and all are somehow cheap
Yes Amazon SES is somehow cheaper also we have a good alternative which is elastic mail which is almost like amazon SES when it comes to pricing I will keep all these in the description below you can check directly if you want so we solved the first problem which is sending transactional emails to our visitors using an SMTP service which is the simplest way to send transactional emails
Now we have the other option which is sending newsletters what's nice now we can also connect Amazon SES or any SMTP service with your own email application and you can send newsletters and you can send email marketing campaigns to your subscribers set up an email marketing application we can choose between mautic between mailwiz master any application you want to connect with Amazon SES or any SMTP service and you will have your own full system with the cheapest pricing you will ever see Mautic is free Amazon SES or elastic mail or other services are also cheap so you can send a lot of emails transactional and marketing emails for cheap.
I told you to go with an SMTP service with your own application mautic is a free and open-source you can get it and install it I explain this in detail in my blog we can install it connect together and you will have the system so in this way we solve transactional emails and we solve the email marketing campaigns we can send whatever emails you want 5,000, 10,000 using your own SMTP service and in this way, you will not worry about building and SMTP because a lot of you contacted me and told me hey I don't like building SMTP I'm not a technical guy and so on in this way you can just subscribe to an SMTP service and connect your application and start sending emails so simple and I think is the cheapest price you don't have limits on subscribers you don't have limits on campaigns you don't have limits on anything you can just connect and start your business
So we solve the transactional emails and the email marketing or the newsletter campaigns we still have the cold emails I do prefer as a little advice don't use both cold emails and the regular campaign and transactional emails with the same service so if you are using Amazon SES for regular campaigns just try another service my advice for you to go with G suite or outlook 365 and we will have a regular and transactional email set up ready for your business with the cheapest price.
To sum up let's draw the diagram in front of us we have the email marketing application mautic or mailwiz connecting to an SMTP service Amazon SES, spark post, elastic mail, anything you want and you have your own email marketing system for transactional emails and email marketing regular campaigns and in the second side we have our cold email outreach system which is using G suite or outlook 365 to send around 1,000 or 2,000 emails per day in this way setup will be ready the cheapest price the best set up for you to begin and your start-up business another advice for you in line with all this I advise you to learn how to build SMTP servers how to build systems from scratch so later on when you have a lot of subscribers when you have a lot of email campaigns and you start growing your business you will have the basis on how to start a full email marketing system so this is set up this my other advice for you I hope you the best if you have any questions comment here.
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